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~person:"Krämer, Marius-Florentin"
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Customer-driven pricing mechanisms
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Krämer, Marius-Florentin
Spann, Martin
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Schmidt, Klaus M.
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Krämer, Florentin
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Schmidt, Klaus
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Delegating pricing power to customers :
pay
what
you
want
or name your own price?
Krämer, Marius-Florentin
;
Schmidt, Klaus M.
;
Spann, Martin
-
2017
Pay
What
You
Want
(PWYW) and Name Your Own Price (NYOP) are customer driven pricing mechanisms that give customers …
Persistent link: https://www.econbiz.de/10011591510
Saved in:
2
Delegating pricing power to customers :
pay
what
you
want
or name your own price?
Krämer, Marius-Florentin
;
Schmidt, Klaus M.
;
Spann, Martin
-
2015
Pay
What
You
Want
(PWYW) and Name Your Own Price (NYOP) are customerdriven pricing mechanisms that give customers (some …
Persistent link: https://www.econbiz.de/10010530590
Saved in:
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