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~person:"Kröger, Claudia"
~person:"Shye, Samuel"
~source:"usbk"
~subject:"Medienwirtschaft"
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Medienwirtschaft
Multidimensionale Skalierung
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Diffusion <Wirtschaft>
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Electronic Commerce
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Methode
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Positionierung <Marketing>
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Skalierung
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Kröger, Claudia
Shye, Samuel
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Betriebswirtschaftliche Forschung zur Unternehmensführung
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USB Cologne (EcoSocSci)
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Strategisches Marketing von Online-Medienprodukten : Marktattraktivität und Wettbewerbspositionen
Kröger, Claudia
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2002
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1. Aufl.
Persistent link: https://www.econbiz.de/10004762821
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