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~person:"Krafft, Manfred"
~person:"Kreutzer, Ralf T."
~person:"Kumar, V."
~person:"Mattmüller, Roland"
~subject:"Marktforschung"
~type_genre:"Lehrbuch"
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Marktforschung
Beziehungsmarketing
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Relationship marketing
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Kundenmanagement
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Krafft, Manfred
Kreutzer, Ralf T.
Kumar, V.
Mattmüller, Roland
Ferrell, Odies C.
2
Pride, William M.
2
Bennett, Rebekah
1
Esch, Franz-Rudolf
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Herrmann, Andreas
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McColl-Kennedy, Janet R.
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Russell-Bennett, Rebekah
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ECONIS (ZBW)
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Krafft, Manfred
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2007
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2., überarb. und erw. Aufl.
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