//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Krafft, Manfred"
~person:"Meyer, Anton"
~subject:"Customer value"
~subject:"Kundenanalyse"
~subject:"Theorie"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Customer relationship management"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Customer value
Kundenanalyse
Theorie
Beziehungsmarketing
19
Relationship marketing
19
Consumer behaviour
6
Konsumentenverhalten
6
Theory
4
B-to-B-Marketing
3
Business-to-business marketing
3
Customer relationship management
3
Internet marketing
3
Kundenbindungsprogramm
3
Kundenwert
3
Lieferantenmanagement
3
Loyalty program
3
Marketing management
3
Marketingmanagement
3
Online-Marketing
3
Supplier relationship management
3
Customer analysis
2
Customer satisfaction
2
Data protection
2
Datenschutz
2
Firm performance
2
Kundenzufriedenheit
2
Mobile Marketing
2
Mobile marketing
2
Social Web
2
Social media
2
Social relations
2
Social web
2
Soziale Beziehungen
2
USA
2
United States
2
Unternehmenserfolg
2
Artificial intelligence
1
Automotive market
1
B2B marketing
1
Bibliometrics
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
Aufsatz im Buch
10
Book section
10
Aufsatz in Zeitschrift
8
Hochschulschrift
5
Thesis
4
Graue Literatur
2
Non-commercial literature
2
Systematic review
2
Übersichtsarbeit
2
Collection of articles of several authors
1
Interview
1
Lehrbuch
1
Sammelwerk
1
Textbook
1
more ...
less ...
Language
All
English
5
German
3
Author
All
Krafft, Manfred
Meyer, Anton
Kumar, V.
25
Herrmann, Andreas
12
Homburg, Christian
11
Venkatesan, Rajkumar
10
Verhoef, Peter C.
10
Huber, Frank
9
Ko, Eunju
8
Bruhn, Manfred
7
Eggert, Andreas
7
Gil Saura, Irene
7
Heinonen, Kristina
7
Madhani, Pankaj M.
7
Bradlow, Eric T.
6
Fader, Peter
6
Gallarza, Martina G.
6
Kim, Kyung Hoon
6
Petersen, J. Andrew
6
Frow, Pennie
5
Haenlein, Michael
5
Hollebeek, Linda D.
5
Matzler, Kurt
5
McColl-Kennedy, Janet R.
5
Neslin, Scott A.
5
Reinartz, Werner J.
5
Saarijärvi, Hannu
5
Schweidel, David A.
5
Schwepker, Charles H. <Jr.>
5
Sesé, F. Javier
5
Wiesel, Thorsten
5
Ahn, Jiseon
4
Albadvi, Amir
4
Bauer, Hans H.
4
Brodie, Roderick J.
4
Del Chiappa, Giacomo
4
Grönroos, Christian
4
Hennig-Thurau, Thorsten
4
Itani, Omar S.
4
Kaplan, Andreas M.
4
Keränen, Joona
4
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Die Betriebswirtschaft : DBW
1
Journal of business economics : JBE
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Schmalenbach business review : sbr
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding the quality-quantity conundrum of customer referral programs : effects of contribution margin, extraversion, and opinion leadership
Viswanathan, Vijay
;
Tillmanns, Sebastian
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1108-1132
Persistent link: https://www.econbiz.de/10011951637
Saved in:
2
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
3
Customer engagement as a new perspective in customer management
Verhoef, Peter C.
;
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
Saved in:
4
CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.
;
Venkatesan, Rajkumar
;
McAlister, Leigh
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
Saved in:
5
Valuation of customers in growth companies : a scenario based model
Krafft, Manfred
;
Rudolf, Markus
;
Rudolf-Sipötz, Elisabeth
- In:
Schmalenbach business review : sbr
57
(
2005
)
2
,
pp. 103-125
Persistent link: https://www.econbiz.de/10002747077
Saved in:
6
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
7
Ansätze zur Segmentierung von Kunden - wie geeignet sind herkömmliche Konzepte?
Krafft, Manfred
;
Albers, Sönke
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
52
(
2000
)
6
,
pp. 515-536
Persistent link: https://www.econbiz.de/10001508356
Saved in:
8
Der Kunde im Fokus : Kundennähe, Kundenzufriedenheit, Kundenbindung - und Kundenwert?
Krafft, Manfred
- In:
Die Betriebswirtschaft : DBW
59
(
1999
)
4
,
pp. 511-530
Persistent link: https://www.econbiz.de/10001402414
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->