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~person:"Krafft, Manfred"
~person:"Piller, Frank T."
~subject:"Customer integration"
~subject:"Loyalty program"
~subject:"Marketingtheorie"
~type_genre:"Non-commercial literature"
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Customer integration
Loyalty program
Marketingtheorie
Beziehungsmarketing
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Krafft, Manfred
Piller, Frank T.
Caminal, Ramón
2
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2
Grönroos, Christian
2
Mattmüller, Roland
2
Merisavo, Marko
2
Ormrod, Robert P.
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2
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Albers, Sönke
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Baecke, Philippe
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Feinen, Thomas P. J.
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Foschi, Matteo
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Gardet, Pedro M.
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1
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Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
3
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
1
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ECONIS (ZBW)
5
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Deviant behavior in customer ideation contests : essays on co-creation with consumers
Holz, Alexandra
-
2019
Persistent link: https://www.econbiz.de/10012250200
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2
Customer integration : Formen und Prinzipien einer Integration der Kunden in die unternehmerische Wertschöpfung
Reichwald, Ralf
;
Piller, Frank T.
-
2002
Persistent link: https://www.econbiz.de/10001647366
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3
Individualization based collaborative customer relationship management : motives, structures, and modes of collaboration for mass customization and CRM
Piller, Frank T.
;
Schaller, Christian
-
2002
Persistent link: https://www.econbiz.de/10001704603
Saved in:
4
From economies of scale towards economies of customer integration : value creation in mass customization based electronic commerce
Piller, Frank T.
;
Möslein, Kathrin
-
2002
Persistent link: https://www.econbiz.de/10001704605
Saved in:
5
Ansätze zur Segmentierung von Kunden : wie geeignet sind herkömmliche Konzepte
Krafft, Manfred
;
Albers, Sönke
-
1999
Persistent link: https://www.econbiz.de/10001454142
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