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~person:"Krafft, Manfred"
~person:"Verhoef, Peter C."
~subject:"Relationship marketing"
~type_genre:"Hochschulschrift"
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Relationship marketing
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Krafft, Manfred
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ECONIS (ZBW)
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Customer
knowledge
management
in der Konzeptphase der Neuproduktentwicklung
Böckermann, Florian
-
2013
Persistent link: https://www.econbiz.de/10009670621
Saved in:
2
In-store Mobile Marketing-Kommunikation : empirische Analysen von Determinanten aus Konsumentensicht
Stafflage, Marcel
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2016
Persistent link: https://www.econbiz.de/10011407617
Saved in:
3
Mehrstufige Eigenmarken : eine empirische Analyse von Zielen, Erfolgsdeterminanten und Grenzen
Noormann, Philipp
-
2017
Persistent link: https://www.econbiz.de/10011556000
Saved in:
4
Kundenbindung und Kundenwert
Krafft, Manfred
-
2007
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003439623
Saved in:
5
Kundenbindung und Kundenwert : mit 25 Tabellen
Krafft, Manfred
-
2002
Persistent link: https://www.econbiz.de/10001611513
Saved in:
6
Analyzing customer relationships: linking relational constructs and marketing instruments to customer behavior
Verhoef, Peter C.
-
2001
Persistent link: https://www.econbiz.de/10001690145
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