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~person:"Krafft, Manfred"
~subject:"B-to-B-Marketing"
~subject:"Customer integration"
~subject:"Loyalty program"
~subject:"Marketingtheorie"
~type_genre:"Non-commercial literature"
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Ansätze zur Segmentierung von Kunden : wie geeignet sind herkömmliche Konzepte
Krafft, Manfred
;
Albers, Sönke
-
1999
Persistent link: https://www.econbiz.de/10001454142
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Kundenzufriedenheit und Kundenwert : Ergebnisse der gleichnamigen Studie der VDI-Gesellschaft "Entwicklung Konstruktion Vertrieb" (VDI-EKV) und von CEO GmbH, Krefeld
Krafft, Manfred
-
1997
Persistent link: https://www.econbiz.de/10000962511
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