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~person:"Krafft, Manfred"
~subject:"Customer integration"
~subject:"Kundenzufriedenheit"
~subject:"Loyalty program"
~subject:"Marketingtheorie"
~type_genre:"Non-commercial literature"
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Kundenzufriedenheit
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Krafft, Manfred
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Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
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ECONIS (ZBW)
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Die Wirkung des E-Commerce auf die Kundenzufriedenheit und Kundenbindung
Betz, Jürgen
;
Krafft, Manfred
-
2002
Persistent link: https://www.econbiz.de/10001668585
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Ansätze zur Segmentierung von Kunden : wie geeignet sind herkömmliche Konzepte
Krafft, Manfred
;
Albers, Sönke
-
1999
Persistent link: https://www.econbiz.de/10001454142
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