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~person:"Krafft, Manfred"
~subject:"Customer integration"
~subject:"Loyalty program"
~subject:"Marketingtheorie"
~subject:"Theory"
~type_genre:"Non-commercial literature"
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Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
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ECONIS (ZBW)
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Der Kunde im Fokus : Kundennähe, Kundenzufriedenheit, Kundenbindung - und Kundenwert?
Krafft, Manfred
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1999
Persistent link: https://www.econbiz.de/10001454139
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Ansätze zur Segmentierung von Kunden : wie geeignet sind herkömmliche Konzepte
Krafft, Manfred
;
Albers, Sönke
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1999
Persistent link: https://www.econbiz.de/10001454142
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