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~person:"Krafft, Manfred"
~type_genre:"Arbeitspapier"
~type_genre:"Konferenzschrift"
~type_genre:"Thesis"
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Krafft, Manfred
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ECONIS (ZBW)
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Mehrstufige Eigenmarken : eine empirische Analyse von Zielen, Erfolgsdeterminanten und Grenzen
Noormann, Philipp
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2017
Persistent link: https://www.econbiz.de/10011556000
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2
In-store Mobile Marketing-Kommunikation : empirische Analysen von Determinanten aus Konsumentensicht
Stafflage, Marcel
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2016
Persistent link: https://www.econbiz.de/10011407617
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3
Customer knowledge management in der Konzeptphase der Neuproduktentwicklung
Böckermann, Florian
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2013
Persistent link: https://www.econbiz.de/10009670621
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4
Measuring the custumer relationship management construct and linking it to performance outcomes
Reinartz, Werner J.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001825341
Saved in:
5
Kundenbindung und Kundenwert : mit 25 Tabellen
Krafft, Manfred
-
2002
Persistent link: https://www.econbiz.de/10001611513
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