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Krampf, Robert
Ryans jr., John K.
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Marketing management : a quarterly business management publication of the American Marketing Association
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OLC EcoSci
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Do Master Franchisors Drive Global Franchising? - Control and communications problems may arise if franchisors are not careful in their choice of a master franchisor.
Ryans Jr, John K.
;
Lotz, Sherry
;
Krampf, Robert
- In:
Marketing management : a quarterly business management …
8
(
1999
)
2
,
pp. 33-38
Persistent link: https://www.econbiz.de/10007245120
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