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~person:"Krancioch, Stephanie"
~subject:"Retail marketing"
~subject:"Target group"
~type_genre:"Book section"
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Retail marketing
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Krancioch, Stephanie
Kenning, Peter
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Müller-Hagedorn, Lothar
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Zentes, Joachim
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The silver market phenomenon : business opportunities in an era of demographic change
1
The silver market phenomenon : marketing and innovation in the aging society
1
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ECONIS (ZBW)
2
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Current strategies in the retail industry for best-agers
Arnold, Gunnar
;
Krancioch, Stephanie
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 149-159)
.
2011
Persistent link: https://www.econbiz.de/10008746032
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2
Current strategies in the retail industry for best-agers
Arnold, Gunnar
;
Krancioch, Stephanie
- In:
The silver market phenomenon : business opportunities …
,
(pp. 173-183)
.
2008
Persistent link: https://www.econbiz.de/10003748525
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