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~person:"Kravets, Olga"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Relationship marketing"
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Marktforschung
Relationship marketing
Marketing theory
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critical marketing
2
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Kravets, Olga
Malhotra, Naresh K.
23
Tadajewski, Mark
21
Sheth, Jagdish N.
15
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14
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10
Armstrong, Gary
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Journal of macromarketing
2
Journal of marketing management : MM
1
Marketing theory
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It's no joke : the critical power of a laughing chorus
Kravets, Olga
- In:
Marketing theory
21
(
2021
)
3
,
pp. 297-315
Persistent link: https://www.econbiz.de/10012608006
Saved in:
2
CCT perspectives on macromarketing : introduction to the special issue
Sandıkçı, Özlem
;
Kravets, Olga
- In:
Journal of macromarketing
39
(
2019
)
1
,
pp. 5-8
Persistent link: https://www.econbiz.de/10012009079
Saved in:
3
Special issue: consumer culture theory and macromarketing
Sandıkçı, Özlem
(
ed.
);
Kravets, Olga
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012011274
Saved in:
4
The discourse of marketing and development : towards "critical transformative marketing research"
Tadajewski, Mark
;
Chelekis, Jessica
;
DeBerry-Spence, Benet
- In:
Journal of marketing management : MM
30
(
2014
)
17/18
,
pp. 1728-1771
Persistent link: https://www.econbiz.de/10010466402
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