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~person:"Krcmar, Helmut"
~person:"Ozuem, Wilson"
~subject:"Social Web"
~type_genre:"Aufsatz im Buch"
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Betriebliches Informationssystem
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Krcmar, Helmut
Ozuem, Wilson
Möslein, Kathrin
10
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Hai-Jew, Shalin
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Kirchhoff, Sabine
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Computer-mediated marketing strategies : social media and online brand communities
5
Mit 60 Tabellen
2
Communication and leadership in the 21st century : the difficult path from classical public relations to genuine modern communication management
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Leveraging computer-mediated marketing environments
1
Technologiegestützte Dienstleistungsinnovation in der Gesundheitswirtschaft
1
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
1
Virtuelle Organisation und neue Medien 2002
1
Wettbewerbsfähigkeit durch Arbeits- und Betriebsorganisation : [20. Forschungsseminar der Hochschulgruppe Arbeits- und Betriebsorganisation (HAB) ; Oktober 2007 ... an der Universität Potsdam ; Tagungsband]
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ECONIS (ZBW)
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1
Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
Saved in:
2
Social media and social identity in the millennial generation
Helal, Guida
;
Ozuem, Wilson
- In:
Leveraging computer-mediated marketing environments
,
(pp. 43-82)
.
2019
Persistent link: https://www.econbiz.de/10011971232
Saved in:
3
Facets and dimensions of online social gambling : refining tools for marketing communications
Prasad, Jason
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 271-302)
.
2015
Persistent link: https://www.econbiz.de/10010481697
Saved in:
4
Social media and customer retention : implications for the luxury beauty industry
Stokinger, Ellen
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 200-222)
.
2015
Persistent link: https://www.econbiz.de/10010481701
Saved in:
5
Social media and its implications for marketing communications
Yankova, Irina
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 252-270)
.
2015
Persistent link: https://www.econbiz.de/10010481698
Saved in:
6
Social media and online brand communities
Ansarin, Madina
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 1-27)
.
2015
Persistent link: https://www.econbiz.de/10010481713
Saved in:
7
Social media and SMEs in transition countries
Azemi, Yllka
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 114-133)
.
2015
Persistent link: https://www.econbiz.de/10010481707
Saved in:
8
Reconciling social media with luxury fashion brands : an exploratory study
Ozuem, Wilson
;
Tan, Kerri
- In:
Handbook of research on management of cultural products …
,
(pp. 257-285)
.
2014
Persistent link: https://www.econbiz.de/10010348360
Saved in:
9
Entwicklung und Evaluierung einer exemplarischen mobilen IKT-Anwendung zur Vermittlung von sozialen Internetdiensten
Koene, Philip
;
Köbler, Felix
;
Könnings, Maximilian
; …
- In:
Technologiegestützte Dienstleistungsinnovation in der …
,
(pp. 137-157)
.
2012
Persistent link: https://www.econbiz.de/10009515780
Saved in:
10
Community Building for Innovations : der Ideenwettbewerb als Werkzeug für Open Innovations
Ebner, Winfried
;
Krcmar, Helmut
- In:
Wettbewerbsfähigkeit durch Arbeits- und …
,
(pp. 151-176)
.
2008
Persistent link: https://www.econbiz.de/10003795715
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