//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kreutzer, Ralf T."
~subject:"Business-to-business marketing"
~type_genre:"Case study"
~type_genre:"Fallstudie"
~type_genre:"Graue Literatur"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Customer relationship management"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Business-to-business marketing
Beziehungsmarketing
5
Relationship marketing
5
Deutschland
3
Direct marketing
3
Direktmarketing
3
Germany
3
Corporate culture
2
Unternehmenskultur
2
Advertising regulation
1
B-to-B-Marketing
1
Computer-assisted marketing
1
Customer acquisition
1
Customer value
1
Emotion
1
Erfolgsfaktor
1
HR marketing
1
IT-gestütztes Marketing
1
Kundenbindung
1
Kundenclubd
1
Kundengewinnung
1
Kundenklub
1
Kundenwert
1
Marketing management
1
Marketingmanagement
1
Personalmarketing
1
Ritz-Carlton <Wolfsburg>
1
Strategic management
1
Strategisches Management
1
Success factor
1
Werbebeschränkung
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Case study
Fallstudie
Graue Literatur
Arbeitspapier
1
Non-commercial literature
1
Working Paper
1
Language
All
German
1
Author
All
Kreutzer, Ralf T.
Mainela, Tuija
3
Brennan, Ross
2
Canning, Louise
2
Kowalkowski, Christian
2
McDowell, Raymond
2
Ulkuniemi, Pauliina
2
Ahlers, Michael
1
Al-Kwifi, Sam O.
1
Alajoutsijärvi, Kimmo
1
Anderson, Stephen J.
1
Backhaus, Klaus
1
Bartikowski, Boris
1
Beuk, Frederik
1
Bongers, Franziska M.
1
Burmann, Christoph
1
Colm, Laura
1
Dietrich, Jann
1
Engel, Birgit
1
Gandhi, Mehak
1
Geehan, Sean
1
Hasan, Sarim Mehtab
1
Hennigs, Nadine
1
Iacovone, Leonardo
1
Ivens, Björn Sven
1
Jalkala, Anne
1
Kankanhalli, Shreya
1
Kes, Isabelle
1
Kes, Peter
1
Kleinaltenkamp, Michael
1
Krafft, Manfred
1
Krause, Juliane
1
Linder, Christian
1
Luczak, Cheryl Ann
1
MacDowell, Raymond C.
1
McNaughton, Rod B.
1
Narayanan, Sridhar
1
Nordigården, Daniel
1
Paiardini, Paola
1
Pernu, Elina
1
more ...
less ...
Published in...
All
Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Konzepte und Instrumente des B-to-B-Dialog-Marketings
Kreutzer, Ralf T.
-
2009
the development of a
customer
relationship
management
(crm). …
Persistent link: https://www.econbiz.de/10009744478
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->