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~person:"Krinner, Stephanie"
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Krinner, Stephanie
Fait, Monica
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Helm, Roland
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Exploring the role of product development capability for transforming
marketing
intelligence
into firm performance
Helm, Roland
;
Krinner, Stephanie
;
Endres, Herbert
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10012196331
Saved in:
2
Conceptualization and integration of
marketing
intelligence
: the case of an industrial manufacturer
Helm, Roland
;
Krinner, Stephanie
;
Schmalfuß, Martin
- In:
Journal of business-to-business marketing
21
(
2014
)
4
,
pp. 237-255
Persistent link: https://www.econbiz.de/10010478073
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