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~person:"Krishna, Arunima"
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Search: subject:"Brand identity"
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Brand identity fusion
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Krishna, Arunima
Buil, Isabel
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Journal of business research : JBR
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"I'll stand by you" : understanding customers' moral decoupling processes and supportive behavioral intentions in cases of corporate misconduct
Kim, Soojin
;
Krishna, Arunima
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 745-767
Persistent link: https://www.econbiz.de/10013493041
Saved in:
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Exploring the dynamics between brand investment, customer investment, brand identification, and
brand
identity
fusion
Krishna, Arunima
;
Kim, Soojin
- In:
Journal of business research : JBR
137
(
2021
),
pp. 267-277
Persistent link: https://www.econbiz.de/10012665714
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