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~person:"Krizek, Ivan"
~person:"Van den Poel, Dirk"
~source:"econis"
~source:"usbk"
~subject:"Beziehungsmarketing"
~subject:"Financial services"
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Beziehungsmarketing
Financial services
Computer-assisted marketing
6
IT-gestütztes Marketing
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4
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2
Business-to-business marketing
2
Consumer behaviour
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Investitionsgüterindustrie
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Strategisches Management
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Direktmarketing
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Informationsversorgung
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Kundenanalyse
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Market research
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Market segmentation
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Marketing theory
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Krizek, Ivan
Van den Poel, Dirk
Hippner, Hajo
13
Wilde, Klaus D.
13
Link, Jörg
5
Muther, Andreas
5
Belz, Christian
4
Leußer, Wolfgang
4
Oehler, Karsten
4
Peppers, Don
4
Rogers, Martha
4
Sander, Stefan
4
Weiber, Rolf
4
Coussement, Kristof
3
Eid, Riyad
3
Neslin, Scott A.
3
Tsiakis, Theodosios
3
Agnihotri, Raj
2
Alshawi, Sarmad
2
Althaus Stämpfli, Annette
2
Avery, Jill
2
Baecke, Philippe
2
Benoit, Dries F.
2
Blattberg, Robert C.
2
Bonfrer, Andre
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Buxel, Holger
2
Büttgen, Marion
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Chen, Qimei
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Driest, Frank van den
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Drèze, Xavier
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Edelman, David C.
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Ewing, Michael
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Fournier, Susan
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Fridgen, Michael
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Geib, Malte
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Gneiser, Martin Sebastian
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Goyal, D. P.
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Hubrich, Beate
2
Kazman, Rick
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Kim, Byung-Do
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Kreutzer, Ralf T.
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
4
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
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Improving purchasing behavior predictions by data augmentation with situational variables
Baecke, Philippe
;
Van den Poel, Dirk
-
2010
Persistent link: https://www.econbiz.de/10008821739
Saved in:
2
Improved marketing decision making in a customer churn prediction context using generalized additive models
Coussement, Kristof
;
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936779
Saved in:
3
Data augmentation by predicting spending pleasure using commercially available external data
Baecke, Philippe
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936802
Saved in:
4
Benefits of quantile regression for the analysis of customer lifetime value in a contractual setting : an application in financial services
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003815917
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