//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kruglanski, Arie W."
~person:"Menke, Burkhart"
~person:"Sivakumaran, Bharadhwaj"
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Comparative advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Vergleichende Werbung
5
Comparative advertising
4
Advertising effects
3
Werbewirkung
3
"Market leader" comparisons
1
"Multi-brand" comparisons
1
Advertising regulation
1
Attitude-toward-the-Ad
1
Comparison
1
Consumer behaviour
1
Deutschland
1
Direct and indirect comparative ads
1
EU countries
1
EU-Staaten
1
Economic analysis of law
1
Economics of information
1
Germany
1
India
1
Indien
1
Informationsökonomik
1
Konsumentenverhalten
1
Manipulation
1
Market entry
1
Markteintritt
1
Markttransparenz
1
Perceived manipulative intent
1
Print advertising
1
Printwerbung
1
Product information
1
Produktinformation
1
Rechtsökonomik
1
Regulation
1
Regulatory fit
1
Regulatory modes
1
Regulierung
1
Theorie
1
Theory
1
Vergleich
1
Werbebeschränkung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Bibliografie enthalten
1
Bibliography included
1
Hochschulschrift
1
Thesis
1
Language
All
English
4
German
1
Author
All
Kruglanski, Arie W.
Menke, Burkhart
Sivakumaran, Bharadhwaj
Barigozzi, Francesca
7
Peitz, Martin
7
Emons, Winand
6
Fluet, Claude
6
Anderson, Simon P.
4
Beard, Fred
4
Rennhak, Carsten
4
Ciliberto, Federico
3
Dornis, Tim W.
3
Garella, Paolo G.
3
Heinzle, Priska
3
Kalro, Arti D.
3
Liaukonyte, Jura
3
Marathe, Rahul R.
3
Renault, Régis
3
Schwaiger, Manfred
3
Wein, Thomas
3
Wiltinger, Angelika
3
Bambauer-Sachse, Silke
2
Beard, Fred K.
2
Dertwinkel-Kalt, Markus
2
Eschweiler, Maurice
2
Helmig, Bernd
2
Jewell, Robert D.
2
Kramer, Robert
2
Neese, William T.
2
Prins, R.
2
Sung, Yeolyong
2
Thelen, Claudia
2
Tscheulin, Dieter K.
2
Verhoef, Peter C.
2
Wen, Taylor Jing
2
Wu, Linwan
2
Aggarwal, Rashmi
1
Alipranti, Maria
1
Armstrong, Jon Scott
1
Banerjee, Bibek
1
Barone, Michael J.
1
Barrio-García, Salvador del
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
1
Europäische Hochschulschriften / 2
1
Journal of consumer behaviour : an international research review
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international consumer marketing
1
Source
All
ECONIS (ZBW)
RePEc
1
USB Cologne (EcoSocSci)
1
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The ad format-strategy effect on comparative advertising effectiveness
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 99-122
Persistent link: https://www.econbiz.de/10011626406
Saved in:
2
When comparative ads are more effective : fit with audience's regulatory mode
Pierro, Antonio
;
Giacomantonio, Mauro
;
Pica, Gennaro
; …
- In:
Journal of economic psychology : research in economic …
38
(
2013
),
pp. 90-103
Persistent link: https://www.econbiz.de/10010235679
Saved in:
3
Direct or indirect comparative ads : the moderating role of information processing modes
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10009738780
Saved in:
4
Comparative advertising in India : a content analysis of English print advertisements
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
Journal of international consumer marketing
22
(
2010
)
4
,
pp. 377-394
Persistent link: https://www.econbiz.de/10008991647
Saved in:
5
Recht und Ökonomie der kritisierenden vergleichenden Werbung
Menke, Burkhart
-
1994
Persistent link: https://www.econbiz.de/10000373513
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->