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~person:"Kruse, Jan"
~person:"Penz, Elfriede"
~subject:"History of economic thought"
~subject:"Marketing theory"
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Die Innenwelt der Ökonomie : Wissen, Macht und Performativität in der Wirtschaftswissenschaft
1
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
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ECONIS (ZBW)
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Qualitative Forschungsmethoden in der deutschen Volkswirtschaftslehre : eine explorative Erhebung zugrunde liegender Repräsentationsmuster
Lenger, Alexander
;
Kruse, Jan
- In:
Die Innenwelt der Ökonomie : Wissen, Macht und …
,
(pp. 107-134)
.
2017
Persistent link: https://www.econbiz.de/10011539017
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Formalisierung qualitativer internationaler Marketingforschung - Grundsätze und Anwendungsfall
Penz, Elfriede
;
Sinkovics, Rudolf R.
- In:
Innovationen im sektoralen Marketing : Festschrift zum …
,
(pp. 235-256)
.
2005
Persistent link: https://www.econbiz.de/10002969777
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