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~person:"Ku, Hsuan-Hsuan"
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Search: subject:"Self-referencing"
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Ku, Hsuan-Hsuan
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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The journal of product & brand management
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Naming product colors with an individual's identity and product evaluation :
self-referencing
as a mediator
Ku, Hsuan-Hsuan
;
Chen, Yingting
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 958-971
Persistent link: https://www.econbiz.de/10014315475
Saved in:
2
Problem versus benefit focus : phrasing questions to enhance
self-referencing
and persuasion
Ku, Hsuan-Hsuan
;
Huang, Chung-Yi
;
Shen, Zu-Rong
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1689-1709
Persistent link: https://www.econbiz.de/10012178657
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