Sintonen, Sanna; Tarkiainen, Anssi; Cadogan, John W.; … - In: International Marketing Review 33 (2016) 3, pp. 454-482
Purpose – The purpose of this paper is to focus on the case where – by design – one needs to impute cross-country cross-survey (CCCS) data (situation typical for example among multinational firms who are confronted with the need to carry out comparative marketing surveys with respondents...