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~person:"Kukar-Kinney, Monika"
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Low-cost strategy
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Niedrigpreisstrategie
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Consumer behaviour
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Pricing strategy
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Rabatt
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Kukar-Kinney, Monika
Fageda, Xavier
11
Grimm, Michael
8
Groß, Sven
8
Hüschelrath, Kai
8
Munyehirwe, Anicet
8
O'Connell, John F.
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Sievert, Maximiliane
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Alderighi, Marco
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Arbatskaya, Maria
7
Bilotkach, Volodymyr
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Dresner, Martin
7
Hviid, Morten
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Müller, Kathrin
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Peters, Jörg
7
Piga, Claudio A.
7
Schröder, Alexander
7
Biswas, Abhijit
6
Castillo-Manzano, José I.
6
Redondi, Renato
6
Shaffer, Greg Eric
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Barbot, Cristina
5
Farrell, Joseph
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Grewal, Dhruv
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Guha, Abhijit
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Klemperer, Paul
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Malighetti, Paolo
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Oliveira, Alessandro Vinícius Marques de
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Wang, Kun
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Albers, Sascha
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Alves, Carlos F.
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Cento, Alessandro
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Flores-Fillol, Ricardo
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Francis, Graham
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Jiang, Juncai
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Klophaus, Richard
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Lohmann, Guilherme
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Martinez-Garcia, Esther
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of retailing
1
Journal of retailing and consumer services
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Psychology & marketing
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ECONIS (ZBW)
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1
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
2
Investigating discounting of discounts in an online context : the mediating effect of discount credibility and moderating effect of online daily deal promotions
Carlson, Jeffrey R.
;
Kukar-Kinney, Monika
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 153-160
Persistent link: https://www.econbiz.de/10011808572
Saved in:
3
An investigation of customer satisfaction with low-cost and full-service airline companies
Kos Koklič, Mateja
;
Kukar-Kinney, Monika
;
Vegelj, Spela
- In:
Journal of business research : JBR
80
(
2017
),
pp. 188-196
Persistent link: https://www.econbiz.de/10011771489
Saved in:
4
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
Saved in:
5
Consumer responses to characteristics of price-matching guarantees: the moderating role of price consciousness
Kukar-Kinney, Monika
;
Walters, Rockney G.
;
MacKenzie, …
- In:
Journal of retailing
83
(
2007
)
2
,
pp. 211-221
Persistent link: https://www.econbiz.de/10003452392
Saved in:
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