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~person:"Kulczynski, Alicia"
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Brand management
2
Consumer behaviour
2
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Social Web
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Beziehungsmarketing
1
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Brand communities
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Brand community participation
1
Brand image
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Social-media-based brand communities
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Soziale Ausgrenzung
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Soziale Beziehungen
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children
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fear of social exclusion
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participation desire
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peer pressure
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Kulczynski, Alicia
Veloutsou, Cleopatra
7
Kumar, Jitender
4
Kumar, Vikas
4
Loureiro, Sandra Maria Correia
4
Popp, Bastian
4
Baldus, Brian J.
3
Cova, Bernard
3
Manarioti, Agapi
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Morgan-Thomas, Anna
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Paranque, Bernard
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Arcand, Manon
2
Baudry, Damien
2
Brandão, Amélia Maria Pinto da Cunha
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Conduit, Jodie
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Danbury, Annie
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Dimitriadis, Sergios
2
Dursun, Yunus
2
France, Cassandra
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Germelmann, Claas Christian
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Hammerschmidt, Maik
2
Hollebeek, Linda D.
2
Hook, Margurite
2
Jung, Benjamin
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Kanthavanich, Poramate
2
Kaufmann, Hans Ruediger
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Kaufmann, Hans Rüdiger
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Khan, Zoia
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Khattak, Arif
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Lambert, Claire
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Lee, Hsiao-Ching
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Li, Dahui
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Liu, Chih-Chung
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Luoma-aho, Vilma
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Ma, Shuang
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Marticotte, Francois
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Meek, Stephanie
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Journal of strategic marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Antecedents and consequences of participation in
brand
communities
: a literature review
Hook, Margurite
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10011884973
Saved in:
2
Take the pressure down : investigating the influence of peer pressure on participation desire in child-oriented
brand
communities
Hook, Margurite
;
Kulczynski, Alicia
- In:
Journal of strategic marketing
29
(
2021
)
8
,
pp. 690-705
Persistent link: https://www.econbiz.de/10012653605
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