Kumagai, Ken; Nagasawa, Shin'ya - In: Asia Pacific Journal of Marketing and Logistics 34 (2021) 9, pp. 1809-1826
Purpose: The study explores the influence of shopping channels on the hedonic shopping experience, contributing to subjective well-being (SWB) based on the purchased branded product. It also assesses the variations in these effects according to brand luxury. The purpose of the paper is to...