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Kumar, Ajith
Sinha, Rajiv K.
23
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Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications
Noble, Charles H.
;
Sinha, Rajiv K.
;
Kumar, Ajith
- In:
Journal of marketing
66
(
2002
)
4
,
pp. 25-39
Persistent link: https://www.econbiz.de/10005939678
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