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~person:"Kumar, V."
~person:"Loureiro, Sandra Maria Correia"
~person:"Wiedmann, Klaus-Peter"
~subject:"Theory"
~type_genre:"Article in journal"
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Search: subject:"customer relationship management"
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Theory
Beziehungsmarketing
86
Relationship marketing
86
Consumer behaviour
42
Konsumentenverhalten
42
Brand management
26
Markenführung
26
Customer value
23
Kundenwert
23
Customer satisfaction
18
Kundenzufriedenheit
18
Brand image
17
Markenimage
17
Brand
12
Customer engagement
12
Markenartikel
12
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12
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12
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10
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10
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10
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10
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customer lifetime value
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customer engagement
6
Measurement
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customer relationship management
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Kumar, V.
Loureiro, Sandra Maria Correia
Wiedmann, Klaus-Peter
Herrmann, Andreas
12
Homburg, Christian
9
Huber, Frank
9
Bruhn, Manfred
6
Hennig-Thurau, Thorsten
4
Krafft, Manfred
4
Matzler, Kurt
4
Bauer, Hans H.
3
Bradlow, Eric T.
3
Ekinci, Yeliz
3
Fader, Peter
3
Gierl, Heribert
3
Klose, Andreas
3
Konak, Abdullah
3
Kulturel-Konak, Sadan
3
Seilheimer, Christian
3
Sinnl, Markus
3
Stauss, Bernd
3
Uray, Nimet
3
Wirtz, Bernd W.
3
Xiao, Yiyong
3
Adouani, Yassine
2
Brodie, Roderick J.
2
Caminal, Ramón
2
Cansier, Adrienne
2
Chen, Jing
2
Cornelsen, Jens
2
Elhauge, Einer
2
Gourio, François
2
Gummesson, Evert
2
Guo, Pengfei
2
Hammerschmidt, Maik
2
Han, Heesup
2
Hansen, Ursula
2
Heinrich, Bernd
2
Helm, Roland
2
Jarboui, Bassem
2
Johnson, Michael D.
2
Kim, Jeong-yoo
2
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Published in...
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Journal of marketing
2
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Marketing : ZFP ; journal of research and management
1
Source
All
ECONIS (ZBW)
5
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1
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
2
Regaining "lost" customers : the predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer
Kumar, V.
;
Bhagwat, Yashoda
;
Zhang, Xi Alan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 34-55
Persistent link: https://www.econbiz.de/10011304639
Saved in:
3
Measuring and maximizing customer equity: a critical analysis
Kumar, V.
;
George, Morris
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10003507852
Saved in:
4
Optimal
customer
relationship
management
using Bayesian decision theory : an application for customer selection
Venkatesan, Rajkumar
;
Kumar, V.
;
Bohling, Timothy
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 579-594
Persistent link: https://www.econbiz.de/10003569723
Saved in:
5
Methodik des customer profiling im e-commerce
Wiedmann, Klaus-Peter
;
Buxel, Holger
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
1
,
pp. 7-24
Persistent link: https://www.econbiz.de/10001737959
Saved in:
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