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~person:"Kumar, V."
~person:"Loureiro, Sandra Maria Correia"
~person:"Wiedmann, Klaus-Peter"
~type:"book"
~type_genre:"Article in journal"
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Journal of promotion management : innovations in planning and applied research
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Promoting brand relationships
Loureiro, Sandra Maria Correia
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2019
Persistent link: https://www.econbiz.de/10012179149
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