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~person:"Kumar, V."
~person:"Piller, Frank T."
~person:"Wilde, Klaus D."
~subject:"Marketingmanagement"
~type_genre:"Case study"
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Marketing mix decisions : new perspectives and practices
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Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 113-153)
.
2008
Persistent link: https://www.econbiz.de/10003769437
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