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~person:"Kumar, V."
~person:"Piller, Frank T."
~person:"Wilde, Klaus D."
~subject:"Marketingmanagement"
~type_genre:"Festschrift"
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Marketing strategy: customer
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204930
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Marketing strategy: firm
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204931
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