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~person:"Kumar, V."
~person:"Reichwald, Ralf"
~subject:"Kundenintegration"
~subject:"Messung"
~type_genre:"Arbeitspapier"
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Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
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ECONIS (ZBW)
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Kundenbeteiligung an unternehmerischen Innovationsvorhaben : Psychologische Determinanten der Innovationsentscheidung
Reichwald, Ralf
;
Ihl, Christoph
;
Seifert, Sascha
-
2004
Persistent link: https://www.econbiz.de/10002607695
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Customer integration : Formen und Prinzipien einer Integration der Kunden in die unternehmerische Wertschöpfung
Reichwald, Ralf
;
Piller, Frank T.
-
2002
Persistent link: https://www.econbiz.de/10001647366
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