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~person:"Kumar, V."
~subject:"Lieferantenmanagement"
~type_genre:"Graue Literatur"
~type_genre:"Hochschulschrift"
~type_genre:"Non-commercial literature"
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Lieferantenmanagement
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2
Relationship marketing
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Supplier relationship management
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Customer analysis
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Kumar, V.
Stock-Homburg, Ruth
5
Homburg, Christian
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Murphy, Brian B.
4
Paulssen, Marcel
4
Piller, Frank T.
4
Ivens, Björn Sven
3
Reinartz, Werner J.
3
Ahlert, Dieter
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Fischer, Thomas M.
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2
Jacob, Frank
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Kohr, Jürgen
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Maguiness, Paul
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Mandt, Tobias
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Abdelkafi, Nizar
1
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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ECONIS (ZBW)
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The impact of customer relationship characterisstics on profitable lifetime duration
Reinartz, Werner J.
(
contributor
);
Kumar, V.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632962
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2
Customer lifetime duration : an empirical framework for measurement and explanation
Reinartz, Werner J.
;
Kumar, V.
-
2000
Persistent link: https://www.econbiz.de/10001635082
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