//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kumar, V."
~subject:"multicultural marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Nationalkultur"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
multicultural marketing communications
National culture
2
Nationalkultur
2
USA
2
United States
2
Advertising
1
Advertising effects
1
Beziehungsmarketing
1
Communication
1
Consumer behaviour
1
Customer value
1
Decision
1
Entscheidung
1
Kommunikation
1
Konsumentenverhalten
1
Kundenwert
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Relationship marketing
1
Werbewirkung
1
Werbung
1
consumer financial decision making
1
contribution margin
1
customer lifetime value
1
economic growth
1
marketing responsiveness
1
message content
1
national culture
1
purchase frequency
1
regulatory focus theory
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Kumar, V.
Kushwaha, Tarun
1
Petersen, J. Andrew
1
Published in...
All
Journal of marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->