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Kumar, V.
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Marketing strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
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Calculating, creating, and claiming value in business markets: Status and research agenda
Lilien, Gary
;
Grewal, Rajdeep
;
Bowman, Douglas
;
Ding, Min
; …
- In:
Marketing Letters
21
(
2010
)
3
,
pp. 287-299
Persistent link: https://www.econbiz.de/10008526559
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