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Production and operations management : the flagship research journal of the Production and Operations Management Society
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Impact of review
narrativity
on sales in a competitive environment
Mukhopadhyay, Soumya
;
Kumar, V.
;
Sharma, Amalesh
;
Tuck …
- In:
Production and operations management : the flagship …
31
(
2022
)
6
,
pp. 2538-2556
Persistent link: https://www.econbiz.de/10013277066
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