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~person:"Kumar, Vikas"
~subject:"Beziehungsmarketing"
~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
United States
Consumer behaviour
21
Konsumentenverhalten
21
Relationship marketing
12
Brand management
10
Markenführung
10
Brand
9
Markenartikel
9
Brand image
8
Markenimage
8
Social Web
7
Social web
7
Internet marketing
6
Online retailing
6
Online-Handel
6
Online-Marketing
6
India
5
Indien
5
Online brand communities
4
Brand loyalty
3
Perceived brand authenticity
3
Self-congruence
3
Website
3
Confidence
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer satisfaction
2
Data protection
2
Datenschutz
2
Dienstleistungsqualität
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E-commerce
2
Einzelhandel
2
Electronic Commerce
2
Innovation adoption
2
Innovationsakzeptanz
2
Kundenzufriedenheit
2
Markentreue
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Psychological brand ownership
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Retail trade
2
Service quality
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12
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Aufsatz in Zeitschrift
Article in journal
12
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English
12
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Kumar, Vikas
Han, Heesup
47
Mattila, Anna S.
34
Hollebeek, Linda D.
32
Loureiro, Sandra Maria Correia
22
Grewal, Dhruv
20
Klaus, Philipp
19
Kumar, V.
19
Lusk, Jayson L.
19
Prentice, Catherine
19
Rather, Raouf Ahmad
19
Bang, Nguyen
18
Verhoef, Peter C.
18
Ahn, Jiseon
17
Jang, Soocheong
17
Tanford, Sarah
17
Khan, Imran
16
So, Kevin Kam Fung
16
Gil Saura, Irene
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Das, Gopal
14
Fetscherin, Marc
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Lemon, Katherine N.
14
McDonald, Heath
14
Park, Jungkun
14
Quach, Sara
14
Keiningham, Timothy
13
Sesé, F. Javier
13
Walsh, Gianfranco
13
Aksoy, Lerzan
12
Bilgihan, Anil
12
Evanschitzky, Heiner
12
Gustafsson, Anders
12
Hanks, Lydia
12
Hwang, Jinsoo
12
Khare, Arpita
12
Leckie, Civilai
12
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Journal of retailing and consumer services
3
European business review
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of internet commerce
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
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ECONIS (ZBW)
12
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
3
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
4
Corporate social responsibility and customer-citizenship behaviors : the role of customer-company identification
Fatma, Mobin
;
Khan, Imran
;
Kumar, Vikas
;
Shrivastava, …
- In:
European business review
34
(
2022
)
6
,
pp. 858-875
Persistent link: https://www.econbiz.de/10013412460
Saved in:
5
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
6
Insight is power : understanding the terms of the consumer-firm data exchange
Krafft, Manfred
;
Kumar, Vikas
;
Harmeling, Colleen
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 133-149
Persistent link: https://www.econbiz.de/10012514585
Saved in:
7
E-retail factors for customer activation and retention : an empirical study from Indian e-commerce customers
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012434257
Saved in:
8
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
9
Building customer-brand relationships through customer brand engagement
Kumar, Vikas
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 986-1012
Persistent link: https://www.econbiz.de/10012287157
Saved in:
10
Building consumer-brand relationships through brand experience and brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10012202793
Saved in:
1
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