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~person:"Kumar, Vikas"
~subject:"Brand community self-esteem"
~subject:"Online-Handel"
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Brand community self-esteem
Online-Handel
Social Web
13
Social web
13
Internet marketing
10
Online-Marketing
10
Consumer behaviour
7
Konsumentenverhalten
7
Beziehungsmarketing
5
Brand
5
Brand management
5
Markenartikel
5
Markenführung
5
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Brand image
4
Markenimage
4
Online brand communities
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Online retailing
4
social media
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2
E-commerce
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Electronic Commerce
2
India
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Indien
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Internet
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2
AI in marketing
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Bachelor of Engineering
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Brand community commitment
1
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1
Brand community experiences
1
Brand community relationship investment
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Kumar, Vikas
Law, Chun Hung Roberts
12
Hajli, Nick
8
Dwivedi, Yogesh Kumar
6
Liang, Sai
6
Turban, Efraim
6
Akram, Umair
5
Heinemann, Gerrit
5
Holland, Heinrich
5
Tan, Yong
5
Benbasat, Izak
4
Dennis, Alan
4
Emrich, Oliver
4
Lin, Zhangxi
4
Liu, Xianwei
4
Martinez, Luis F.
4
Pavlou, Paul A.
4
Scarsini, Marco
4
Viswanathan, Siva
4
Ye, Qiang
4
Abed, Salma S.
3
Adjei, Mavis T.
3
Aggarwal, Rohit
3
Aslam, Wajeeha
3
Ba, Sulin
3
Bradley, Graham L.
3
Chen, Ying-Ju
3
Cheng, Xusen
3
Dennis, Charles
3
Duan, Wenjing
3
Duch-Brown, Néstor
3
Ertz, Myriam
3
Filieri, Raffaele
3
Ghasemkhani, Hossein
3
Ghose, Anindya
3
Hackl, Franz
3
Haug, Kathrin
3
Holsing, Christian
3
Hong, Yili
3
Klein, Andreas
3
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International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of services and operations management : IJSOM
1
Journal of global marketing
1
Journal of retailing and consumer services
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
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ECONIS (ZBW)
5
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Web analytics applications, opportunities and challenges to online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of services and operations …
41
(
2022
)
4
,
pp. 463-485
Persistent link: https://www.econbiz.de/10013257550
Saved in:
3
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
4
How social shopping retains customers? : capturing the essence of website quality and relationship quality
Hsu, Chia-Lin
;
Chen, Mu-Chen
;
Kumar, Vikas
- In:
Total quality management & business excellence : an …
29
(
2018
)
2
,
pp. 161-184
Persistent link: https://www.econbiz.de/10011854048
Saved in:
5
Reputation management through online feedbacks in e-business environment
Kumar, Vikas
;
Pradhan, Prasann
- In:
International journal of enterprise information systems …
12
(
2016
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10011493662
Saved in:
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