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~person:"Kumar, Vikas"
~subject:"Perceived brand authenticity"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
~type_genre:"Konferenzschrift"
~type_genre:"Umfrage"
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Perceived brand authenticity
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Kumar, Vikas
Safeer, Asif Ali
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Guo, Rui
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Hu, Jing
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Huang, Chaohua
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Jolibert, Alain
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Kaushal, Vikrant
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Kaushik, Arun Kumar
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ECONIS (ZBW)
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1
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
2
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
3
Perceived brand authenticity and social exclusion as drivers of psychological brand ownership
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581919
Saved in:
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