Kuo, Kuo-Shuan; Chuang, Shih-Chieh; Huang, Molly Chien-jung - In: Asia Pacific Journal of Marketing and Logistics 31 (2019) 5, pp. 1388-1404
Purpose: The purpose of this paper is to facilitate the use of public communication in the development of healthy food plans for consumers. This research aims to investigate whether the influence of “fit” to individuals’ goal pursuit strategies on the effectiveness of advertisement frames...