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~person:"Kupfer, Ann-Kristin"
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Kupfer, Ann-Kristin
Kübler, Raoul
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The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
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