Kurzbard, Gary; Siomkos, George J. - In: Journal of Business Strategy 13 (1992) 2, pp. 39-43
Companies as diverse as AT&T, Exxon, and Beech‐Nut have discovered that when a crisis occurs, rarely are a corporation's contingency plans designed well enough to effectively deal with the situation. In this case study of the Perrier crisis, a better job by the company's crisis management team...