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Kwon, Kwiseok
Arechar, Antonio A.
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How to design personalization in a context of customer retention : who personalizes what and to what extent?
Kwon, Kwiseok
;
Kim, Cookhwan
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 101-116
Persistent link: https://www.econbiz.de/10009730271
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