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LU, TAO
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A COMPARATIVE STUDY OF SMALL BUSINESS OWNER-MANAGERS' IDENTITY CONSTRUCTION IN B2B RELATIONSHIP MARKETING AND BUSINESS NETWORKING DISCOURSE IN THE UK AND CHINA
PREECHANONT, PIYANUCH
;
LU, TAO
- In:
Journal of Enterprising Culture (JEC)
21
(
2013
)
04
,
pp. 495-532
", and willing to compromise. Chinese owner-managers verbally attach
interorganizational
relationship
to interpersonal …
Persistent link: https://www.econbiz.de/10010775579
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