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~person:"LaBarbera, Priscilla A."
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LaBarbera, Priscilla A.
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Matching the Message to the Mind: Advertising Imagery and Consumer Processing Styles - When designing advertising imagery there are advantages to presenting what you want to say in...
LaBarbera, Priscilla A.
;
Weingard, Peter
;
Yorkston, Eric A.
- In:
Journal of advertising research
38
(
1998
)
5
,
pp. 29-43
Persistent link: https://www.econbiz.de/10006520926
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