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~person:"Lace, Natalja"
~person:"Nichkasova, Yuliya"
~person:"Roy, Subhadip"
~subject:"Celebrity endorsements"
~subject:"Financial market"
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Celebrity endorsements
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Lace, Natalja
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International journal of economic policy in emerging economies : IJEPEE
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1
Effective venture capital market development concept
Matisone, Anita
;
Lace, Natalja
- In:
Journal of open innovation : technology, market, and …
7
(
2021
)
4
,
pp. 1-29
conceptual
model
for further public support design. The model has three dimensions of meta factor groups (VC market participants …
Persistent link: https://www.econbiz.de/10012694661
Saved in:
2
Conceptual
model
for managing sustainable development of the financial market based on fuzzy cognitive maps : case study of Kazakhstan
Nichkasova, Yuliya
;
Sadvokassova, Kulyash
;
Kayupov, …
- In:
International journal of economic policy in emerging …
14
(
2021
)
1
,
pp. 1-38
Persistent link: https://www.econbiz.de/10012508175
Saved in:
3
Meaning transfer in celebrity endorsements : an explanation using metaphors
Roy, Subhadip
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 843-862
Persistent link: https://www.econbiz.de/10011976103
Saved in:
4
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
Saved in:
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