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~person:"Lace, Natalja"
~person:"Roy, Subhadip"
~subject:"Celebrity endorsements"
~subject:"Communication"
~subject:"Financial market"
~subject:"Markenimage"
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Lace, Natalja
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1
Effective venture capital market development concept
Matisone, Anita
;
Lace, Natalja
- In:
Journal of open innovation : technology, market, and …
7
(
2021
)
4
,
pp. 1-29
conceptual
model
for further public support design. The model has three dimensions of meta factor groups (VC market participants …
Persistent link: https://www.econbiz.de/10012694661
Saved in:
2
Meaning transfer in celebrity endorsements : an explanation using metaphors
Roy, Subhadip
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 843-862
Persistent link: https://www.econbiz.de/10011976103
Saved in:
3
Communicating nutraceuticals : a multi-stakeholder perspective from a developing nation
Jain, Varsha
;
Roy, Subhadip
;
Damle, Neha
;
Jagani, Kyati
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 239-254
Persistent link: https://www.econbiz.de/10011584750
Saved in:
4
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
Saved in:
5
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Saved in:
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