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~person:"Lacey, Russell"
~person:"Lagae, Wim"
~source:"econis"
~subject:"B-to-B-Marketing"
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The journal of business & industrial marketing
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ECONIS (ZBW)
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The influence of sport leagues on the business-to-business marketing of teams : the case of professional road cycling
Benijts, Tim
;
Lagae, Wim
;
Vanclooster, Benedict
- In:
The journal of business & industrial marketing
26
(
2011
)
8
,
pp. 602-613
Persistent link: https://www.econbiz.de/10009410777
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