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~person:"Lacey, Russell"
~person:"Lagae, Wim"
~source:"econis"
~subject:"Sports marketing"
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Sports marketing
Bicycle racing
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Radsport
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Professional sports
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Sport organization
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2005-2010
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Advertising effects
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B-to-B-Marketing
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Business-to-business marketing
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Sport event
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Lacey, Russell
Lagae, Wim
Scheinbaum, Angeline Close
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Fit Matters? : asymmetrical impact for effectiveness on sponsors and event marketers
Scheinbaum, Angeline Close
;
Lacey, Russell
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
2
,
pp. 71-82
Persistent link: https://www.econbiz.de/10010257039
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