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~person:"Laczniak, Gene R."
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Stakeholder theory and marketing : moving from a firm-centric to a societal perspective
Laczniak, Gene R.
;
Murphy, Patrick E.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 284-292
Persistent link: https://www.econbiz.de/10009679199
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