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~person:"Lai, Wenhsiang"
~source:"econis"
~subject:"Business-to-business marketing"
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Lai, Wenhsiang
Kleinaltenkamp, Michael
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Backhaus, Klaus
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Johnston, Wesley J.
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Naudé, Peter
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Svensson, Göran
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Henneberg, Stephan
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Voeth, Markus
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Schmitz, Christian
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Terho, Harri
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Kumar, V.
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Plinke, Wulff
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Rangarajan, Deva
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La Rocca, Antonella
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LaPlaca, Peter J.
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Sridhar, Shrihari
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Woodside, Arch G.
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Field guide to case study research in business-to-business marketing and purchasing
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ECONIS (ZBW)
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Factors driving manufacturing flexibility : the Taiwanese case
Lai, Wenhsiang
;
Marshall, Roger
- In:
Field guide to case study research in …
,
(pp. 255-270)
.
2014
Persistent link: https://www.econbiz.de/10011413835
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